The 3rd Step

Reaching out and touching your prospects and clients is a very labor intensive process. You must spend money to make money. The trick is to spend money effectively and maximize your return.

Most companies spend alot of money on acquiring new customers. There is always a cost to acquire a new customer. This can range from $5 to $10,000 depending on the product and market.

Once you have a customer, the trick is to keep them with you and also ensure that they are happy.

At the same time, we have found that clients are changing the methods inwhich they want to receive information and communications. The older generation still like to deal face-to-face and by phone. The younger generation like text messaging and do everything over the Internet. Make sense? Look at the explosion in Twitter and Facebook if you do not believe me.

We have found a service called ezNotify that allows you to send voice, email, and text messages from the same platform. This allows you to input a Distribution List and send regular messages via email, phone, and text by clicking on a button. The cost to send these messages is pennies on the dollar. Think about how long it takes you to do an email blast or have your customer service reps contact your customer bases when you have a special or need to give them important information. ConEdison uses this service to keep their clients updated on rate increases (mandated by Fed Govt that they must notify via phone). You can gain significant improvements in your response rates by using ezNotify (www.eznotify.net )

This is just one idea I have for you in this area. Look for more ideas soon...

Bob