The 2nd Step - SEO

Probably the one area which I must confess that I am not an expert. There are so many variables to SEO that I frankly leave this up to my Partners and their services.

I do however get this question so often that I decided to give you an idea on what I would do if I just built a website. Here are a few hints and examples:


1. Meta tags/ Keywords

Understand your metatags and keywords. These are words that your clients will search your website in Search Engines. ex. auto detailing , auto tune-ups, janitorial services.

It is also advisable to put your city, state in your keywords so people know where you are. ex. auto detailing mobile, al

Have a robust page title and website description for your website. Complete in metatag section of your website.

2. Submit your website to the major Natural Search Engines.

Google
Yahoo
MSN

3. Submit your website to the major Local Search Engines

Google Maps
Yahoo Local
Bing Local
Yellowpages

Follow the instructions from the different Search Engines. They are going to ask you to verify that you are the owner of the business and may call your phone # to verify (Google Maps).

4. Search Engine Optimization

If you have the money, pay for website analysis, keyword analysis, back link recruitment, and search engine submission. This is a very labor intensive process and can take a long time but the payoff is pretty good. We offer this service thru partners for $499 per year. Look for Specials to save money.

5. Update your Website Regularly

You should update your website on an ongoing basis. Changing specials and content is important to Search Engines.

6. Get Positive Reviews

Get some of you favorate customers to give you a positive review in Google Maps, Yahoo Local, and Yellow Pages. This really helps your rankings. The more the merrier.



Just a view ideas.. Good Luck in your Web Identity Project.


Bob